Ethnic skin often appears lightened in advertisements. This isn’t the first time Loreal has come under fire for “white washing.” This ad features a very white looking Beyonce, and Frida Pinto’s skin looks a lot lighter in her Loreal ad, too.
here’s a great read on whiteness & beauty. if you’d like something more in depth, i’d recommend reading this publication from an academic journal. other examples of white washing:
I actually don’t think she’s been white-washed very much if at all… Aishwarya Rai is VERY VERY light-skinned. She’s a Bollywood actress and they are all expected to have extremely fair skin. There is absolutely an issue there. However, I don’t believe this is a proper example of white-washing. If you do a simple image search, you can tell she is very fair.
..not all Indians are dark-skinned. She certainly isn’t. I’m dark. My cousins are light-skinned. We all look different. It’s a huge country spanning various climates